A global leader in natural sweeteners, nutritional and functional ingredients.

We are committed to providing our customers premium plant-based ingredients and solutions.

We supply naturally extracted ingredients at scale, enabling you to meet growing demand and seize market opportunities. We are here to help you solve your challenges, from reformulation to innovation, and to cultivate cleaner, healthier, and better-tasting food products.

NATURAL SWEETENERS & FLAVORS

Better-Tasting Zero-Calorie Solutions

Makers of SoPure™ Stevia and a comprehensive portfolio of all-natural stevia glycosides and stevia leaf extracts for all your sugar reduction and sugar replacement needs

World’s largest manufacturer of plant-based stevia with a production capacity of 8,000 metric tons of stevia leaf extract per year

NUTRITIONAL & FUNCTIONAL INGREDIENTS

Health & Wellness Supplements

High-quality, science-based ingredients for the health & nutrition, pharmaceutical and food industries — including Inositol, PQQ (Pyrroloquinoline Quinone), Vitamin E, Baicalin, and more

FORMULATION & APPLICATION SOLUTIONS

Personalized Optimizations by Experts

Providing customized product formulation guidance and ingredient solutions for all our manufacturing customers

GROWING SUSTAINABLY & RESPONSIBLY

With vertically integrated production and  custody of the supply chain, we are uniquely positioned to ensure the production of our stevia and other ingredients uses only environmentally sustainable and fair-trade farming practices.

The Fi (Food Ingredients) Europe expo is one of Europe’s largest annual gatherings of leading food & beverage suppliers, buyers, and R&D experts with a history of more than 35 years. This year’s show will be in Paris and the theme will be to drive industry dialogue on how “Food Moves Forward.” With over 1,000 exhibitors, 20,000+ attendees and 135+ countries represented, the stage is set to discover thousands of innovative and natural ingredient solutions.

The HOWTIAN team will be in attendance at Fi Europe, exhibiting our newest formulation demos, innovative health ingredients, and latest sugar reduction technologies — featuring ingredients such as stevia, inositol and pyrroloquinoline quinone.

If you’ll be in Paris, be sure to visit us at our exhibition stand 7.2J52. There, you can speak with our HOWTIAN representatives about how we’re building a sustainable “food future” with every harvest. We’re excited to showcase our solutions and help food & beverage manufacturers reimagine their own formulas naturally.