Daewoong Pharmaceutical Participates in ‘COSME Week Tokyo 2024’ by Unveiling Pet Healthcare Products

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Independent booth presence at Japan's largest international cosmetics industry exhibition

Showcasing Daewoong's Pet nutrition products such as Easydew, Easy-Derm, etc

[by Lee, Young Sung] Daewoong Pharmaceutical announced on January 16 its participation in 'COSME Week TOKYO 2024, Japan’s largest beauty and healthcare exhibition, taking place from January 17 to 19.

Through an independent booth, Daewoong Pharmaceutical will showcase its derma cosmetic brand 'Easydew,' skincare brand 'Easy-Derm,' health functional foods, and new pet care products.

Currently, the sales of 'Easydew' and other Japanese cosmetic products have experienced continuous growth, exceeding 150% for two consecutive years since their introduction to the Japanese market in 2021. ‘Easydew’ even secured the top spot in discount season sales on the online shopping mall Qoo10, selling out within three hours.

In 2023, Daewoong Pharmaceutical launched the acne care product 'Easy-Derm' to the Japanese market.

"Our aim is to enhance awareness of beauty healthcare in Japan," said Park Sung-Soo, vice president of Daewoong Pharmaceutical. "We will also actively promote Daewoong Group's consumer healthcare brands, including the upcoming releases Urshot and Perfect Shot," he added.

           日本でのビジネス展開に適蕞な方法-さらに規模を拡大して開催予定です