The past year has been difficult for us all. We’ve all had to face tough challenges and find new ways to work in an ever-changing world.

Due to the pandemic, we had to cancel Vitafoods Europe last year and move to move to an entirely virtual format that we called Vitafoods Digital Week (May ). This was a huge success, but it also gave us an opportunity to explore the potential of virtual events and see how we can use technology to find new ways of connecting with our incredible community.

Due to popular demand, we’ve continued to host virtual events, ranging from Vitafoods Virtual Expo (Sept ) to Vitafoods Asia Digital Week (Feb  ) and most recently the Vitafoods Insights Virtual Expo. These virtual events have opened up a world of new possibilities for us. They've helped us reach new audiences , who've never attended our traditional events, and they've shown us how virtual features can add an exciting new dimension to our event experience.

This year, for the first time ever, Vitafoods Europe  will be a hybrid event. Attendees will be able to choose between joining us in person or online as they explore an impressive collection of attractions, activities and networking opportunities.

But what’s really exciting about this year, is that we’ll be able to welcome even more people into our community, even those who have never been unable to attend in the past. So, however you choose to join us, we can’t wait to see you at Vitafoods Europe .