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Free classes: Offer donation-based free classes to support a social cause, attract clients and generate positive word-of-mouth referrals.Utilize effective SEO strategies: Optimize your online presence by implementing key SEO strategies. Use relevant keywords in your content to improve search engine rankings. Also, local SEO techniques, like creating a Google My Business profile, should be used to attract customers.Step 2: Use alternative spaces If you’re starting with limited capital, you don’t need a full-scale studio right away. There are several budget-friendly options for securing a space:Start at home: Transform your living space, a spare room or garage into an at-home Pilates studio. This eliminates rent and other utility costs associated with a commercial space.Rent a space by the hour: Consider renting space at gyms or wellness centers on an hourly basis. This way, you’ll only pay for the time you use, making it a cost-effective option.