Health Wellness Japan 2025kinds of industries

Health & Wellness Japan is Japan’s largest BtoB trade show with over 40 years of experience, bringing together over 5 thousand health-related products and services. Don’t miss this once-a-year big event!

Health Wellness Japan 2025 (43rd Edition)

February 26 (Wed) – 28 (Fri) 2025

Tokyo Big Sight East Halls

500 (Provisional)

40,000 (Provisional)

Informa Markets Japan Co., Ltd.

Health & Wellness Japan is the oldest and largest B2B health trade show in Japan. Health care is a topic of great interest to all kinds of industries, and the visitor base is extremely broad, reflecting this. That is why we are able to offer such value.

The exhibition attracts 30,000 visitors from diverse industries and occupations. This allows your company to obtain feedback from a variety of angles.

Generate Leads

Visitors have a wide range of needs, including purchasing food, equipment, and other items, as well as OEM consideration. Whatever the type of products you exhibit, we can help you generate leads.

Branding

Establish your brand and expand your mindshare in Japan at an exhibition that attracts visitors from all over Japan and beyond.

Trend Keywords

Personal, Social, Environmental wellness-themed trade show, Health and Wellness Japan, pay attention to the trend keywords that the healthcare industry is concerned about!

Companies that have products and services related to the following keywords are strongly encouraged to consider exhibiting at the show.

Organic & Natural

The pandemic accelerated organic and natural products trend all over the world, and of course in Japan too. 

＃Foods  ＃Clothes  ＃Cosmetics etc.

ヴィーガン

Vegan

In Japan, interest in veganism and vegetarianism is rapidly growing, especially among Generation Z.

＃Foods  ＃Ingredients　# Cosmetics　etc.

Femtech

Femtech has been nominated in Japan's Buzzwords Contest. It is a hot topic among consumers, enterprises and government.

＃Sanitary shorts  #Prenatal vitamin  etc.

Gendered Innovation

Gendered Innovation

Products that focus on health issues specific to men and women are gradually beginning to attract attention.

＃Supplement  ＃Clothes  #Health-tech etc.

Mindgulness

Mindfulness

The COVID-19 has led to a growing interest in mindfulness for its effectiveness in alleviating stress and anxiety.

＃CBD  #Herbal  #Aroma  #Health-tech etc.

たんぱく・プロテイン

Protein

In Japan, rich in protein products are highly demanded by women who loves fitness, and elderly people.

＃Foods  ＃Ingredients  etc.

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